The new flagship boutique is designed as an open and welcoming space. IWC’s collections take centre stage in open displays, allowing clients to experience the watches hands-on in a much more tactile way.

All watch displays feature touchscreen technology, giving visitors access to a broad range of information about the timepieces on display at the touch of a button, including product history, technical specifications and customisation possibilities.

The boutique seamlessly blends different textures and materials in a colour palette that is reminiscent of “Mojave Desert”, “Lake Tahoe” and “Woodland” – the eye-catching ceramic colours IWC developed in collaboration with Pantone®.