With a total space of 200 square metres, clients are invited to immerse themselves into the world of IWC, where every watch takes centre stage with modern, glassless display cases in order to offer a more open and tactile product experience.
“IWC London Battersea is the first new concept boutique in the UK.
The boutique also pays tribute to IWC’s legendary engineering innovation, as guests are able to experience the watchmaking process with interactive screens and an immersive presentation about the materials used by IWC.
Visitors can also take a moment to relax at the boutique’s bar, where they can discover a bespoke cocktail menu in partnership with Portofino Gin, as well as coffee and other beverages, all of which are sourced through local partners that take a similar approach towards sustainability as IWC. Furthermore, the bar itself can transform into a watchmaking masterclass. Here, guests can have a go at constructing the latest in-house calibre 69 chronograph movement alongside a live stream broadcast directly from the IWC headquarters in Schaffhausen, Switzerland, with an expert watchmaker on hand to guide guests through each step.