L’Appartement IWC, on the world-famous Avenue des Champs-Élysées in Paris, is designed to offer an exquisite retail experience combining the art of watchmaking with innovative technology in an elegant and inviting atmosphere.

Spanning 232 square meters, the boutique is styled like a classic Parisian flat, featuring fine parquet flooring, decorative wall moldings, and historical fireplaces, creating a timeless and comfortable ambiance.

L’Appartement IWC includes a meeting and event room for virtual tours, live streaming events, private gatherings, and watchmaking courses. Two lounges, furnished with luxurious designer furniture, create serene and inviting spaces where customers immerse themselves in the luxurious ambiance of the boutique.